Juice in India - New Report Available
Juice companies experimented with new fruit flavours to expand their product portfolios and to differentiate them from existing brands. For instance, PepsiCo launched the refreshing drink 'Tropicana Coconut Fruit Blends' in 2013. In addition, Coca-Cola also extended its Minute Maid juice drinks (up to 24% juice) portfolio by adding a new flavour 'Guava'. The brands were made available across all retail channels especially modern retail stores in urban cities such as Delhi, Bangalore, Mumbai and Hyderabad.
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