Boston, MA -- (SBWIRE) -- 10/07/2014 -- Unlike in the previous three years, value growth of premium fragrances was higher in 2013 than that of mass fragrances. In general, however, the shift towards sales of mass brands continues in the category, though at a slower pace than at the peak of the economic crisis. In Belarus, fragrances are generally considered as a small luxury item, with women in particular tending to treat fragrances as an important part of their own style. Year 2013 saw a number of new product developments in all price ranges, making such products affordable to consumers from all income groups. The quality of products and packaging of mass brands keep improving, making them more attractive not only for affordable price, but also for improved image.

Competitive Landscape:

The leading company in 2013 was direct selling company Oriflame Cosmetics, with a 27% value share. The company is the best-known direct selling operator in Belarus, has a proven reputation and a widely developed network of consultants. Oriflame launches new fragrances often, always has interesting and eye-catching advertising of new products, and always provides attractive discounts for its products.

View Full Report Details and Table of Contents

Industry Prospects:

Over the forecast period value sales of fragrances are expected to rise at a CAGR of 2% (at constant 2013 prices). The category is expected to continue its growth, with new product developments being the key growth driver. Manufacturers will continue to invest in new scents in order to sustain consumer interest. Additionally, further development of specialised beauty and personal care retail outlets and their chains will increase product availability for consumers all over the country.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Belarus market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Belarus?
- What are the major brands in Belarus?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 800-844-8156

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- The Future of the Fragrances Market in Malaysia to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in Bulgaria to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in Chile to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in the United States to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in Singapore to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in France to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in Italy to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in Peru to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in Colombia to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in the United Kingdom to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape