Just Published: "Fragrances in Belarus"
Unlike in the previous three years, value growth of premium fragrances was higher in 2013 than that of mass fragrances. In general, however, the shift towards sales of mass brands continues in the category, though at a slower pace than at the peak of the economic crisis. In Belarus, fragrances are generally considered as a small luxury item, with women in particular tending to treat fragrances as an important part of their own style. Year 2013 saw a number of...
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