Boston, MA -- (SBWIRE) -- 10/28/2014 -- Herbal/traditional products are generally regarded relatively highly by Dutch consumers due to the long-standing presence of national brands such as Anta Flu (Pervasco BV) and the high level of health literacy among consumers with regards to herbal extracts and medicinal plants. This is also amplified by the growing distrust among consumers for big pharmaceutical companies and the way they are perceived to "sell" health. This phenomenon can also be related to the economic crisis that has led many to question consumerism and seek a more "natural" and simple lifestyle. The herbal/traditional products category fits into this as the products tend to be accessible in terms of price and many have been used for generations.

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Competitive Landscape

Lofthouse of Fleetwood Ltd continued to lead overall sales of herbal/traditional products in 2013. The company is present in cough, cold and allergy (hay fever) remedies with its flagship brand Fisherman's Friend. Despite a slowdown in sales for its two closest competitors Vicks and Anta Flu, Fisherman's Friend was able to maintain growth through a strong marketing presence and the addition of a new spearmint flavour to its range of lozenges. The company was also present in the media throughout the year with television advertisements, social media campaigns and publicity around its annual StrongmanRun endurance challenge. The company also aimed to reassert the simple origins of the Fisherman's Friend saga with a Facebook timeline going back to 1865.

Industry Prospects

The herbal/traditional products category is expected to record a 1% value CAGR at constant 2013 prices over the forecast period. This slower performance compared with the review period CAGR of 3% will be linked to the stricter regulation on vitamins and dietary supplements claims, which may lead some manufacturers to apply for OTC registration. Furthermore, as the popularity of "natural" medicine continues to rise, more intense competition is anticipated between companies, which is likely to force prices down.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Netherlands market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Herbal/Traditional Products in Netherlands?
- What are the major brands in Netherlands?
- What is the market size of Herbal/Traditional Products in Netherlands?
- What are the major brands in Netherlands?
- Are Ayurvedic or Traditional Chinese Medicine products available in Netherlands?
- Which traditional products, like charcoal, bird's nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report

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