Just Published: "Herbal/Traditional Products in the Netherlands"
Herbal/traditional products are generally regarded relatively highly by Dutch consumers due to the long-standing presence of national brands such as Anta Flu (Pervasco BV) and the high level of health literacy among consumers with regards to herbal extracts and medicinal plants. This is also amplified by the growing distrust among consumers for big pharmaceutical companies and the way they are perceived to "sell" health. This phenomenon can also be related to the economic crisis that has led many to question...
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