Boston, MA -- (SBWIRE) -- 06/04/2014 -- Bottled water was one of the best-performing categories within soft drinks in 2013 in Estonia. Growth was supported by the relatively warm and sunny summer in 2013. It should be noted that sales of bottled water are very seasonal in Estonia and therefore were affected in 2012 due to the quite cold and rainy summer. Another factor in its performance arose from the increasing health and wellness trend as consumers began to prefer healthier bottled water (such as natural mineral water) instead of other soft drinks containing carbohydrates and artificial ingredients. In addition to mineral water, functional bottled water also made a comeback as new launches were introduced in the category.

Competitive Landscape

Varska Vesi maintained its leading position within bottled water in Estonia, accounting for a retail volume share of 18% in 2013. The company provides Varska Originaal, the most well-known natural mineral water in Estonia. In addition, the company's product portfolio includes several other bottled waters (including flavoured) and non-cola carbonates. Varska Vesi has been gradually increasing its production efficiency and the image of its products and this has paid off. In addition, the company provides products for both price-sensitive and quality-seeking consumers.

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Industry Prospects

Bottled water is expected to continue to register growth over the forecast period. Thanks to its perception of healthiness, bottled water will improve its favourable position over other soft drink categories. Companies will take this into account and develop products, such as flavoured waters, in order to attract consumers who seek healthier solutions instead of carbonates, fruit/vegetable juice and RTD tea, which often have a high carbohydrate content. While sales of bottled water are highly seasonal, producers are required to take this fluctuation into consideration, as the weather during the Estonian summer is often highly variable. Nevertheless, Estonians' awareness of the benefits of natural mineral water is increasing and more consumers are expected to start drinking bottled water. It should be noted that consumption of bottled water is strongly dependent on consumer disposable incomes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Estonia market research report includes:

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