Just Released: "Bottled Water in Estonia"
Bottled water was one of the best-performing categories within soft drinks in 2013 in Estonia. Growth was supported by the relatively warm and sunny summer in 2013. It should be noted that sales of bottled water are very seasonal in Estonia and therefore were affected in 2012 due to the quite cold and rainy summer. Another factor in its performance arose from the increasing health and wellness trend as consumers began to prefer healthier bottled water (such as natural mineral...
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