Boston, MA -- (SBWIRE) -- 10/08/2013 -- After a promising reprieve in 2011, current value growth in home care slowed down again in 2012, notably due to the return of the recession in Belgium. Home care remains a mature market in Belgium; the level of advertising support is weak and in-store promotions and discounts occur in the most valuable categories to offset diminishing traffic in grocery retailers. Home care nevertheless managed to record growth in current value terms in 2012, thanks to a few new launches and efforts by...

Euromonitor International's Home Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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