Just Released: "Home Care in Belgium"
After a promising reprieve in 2011, current value growth in home care slowed down again in 2012, notably due to the return of the recession in Belgium. Home care remains a mature market in Belgium; the level of advertising support is weak and in-store promotions and discounts occur in the most valuable categories to offset diminishing traffic in grocery retailers. Home care nevertheless managed to record growth in current value terms in 2012, thanks to a few new launches and...
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