Latest Review On: Deodorants and Bodysprays UK 2014

MarketResearchReports.Biz announces addition of new report “Deodorants And Bodysprays - UK - January 2014” to its database


Albany, NY -- (SBWIRE) -- 01/22/2014 -- This is a category where brand name prevails and own-label is held with scepticism. With long-lasting being the most important product attribute, consumers are more trusting of brands to deliver long-lasting protection. However, products not lasting as long as they claim to is the biggest product frustration, suggesting that using new ways to communicate product efficacy could be more effective than simply highlighting a formula to be ‘long-lasting’.

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Table of Content



Executive Summary

The market
Figure 1: Best- and worst-case forecast of UK retail value sales of deodorants and bodysprays, 2008-18
Market factors
Companies, brands and innovation
Figure 2: New product launches in the deodorants category, % share, by branded vs own-label, 2009-13
Figure 3: New product launches, by top 10 claims and other, 2009-13
The consumer
Figure 4: Product usage and frequency, October 2013
Figure 5: Product frustrations, October 2013
Figure 6: Shopping for bodysprays, October 2013
What we think

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Issues in the Market

What has weather got to do with anything?
What’s the impact of the rise in population of children?
How does own-label perform in this category?
What is the biggest product frustration?

Trend Application

Trend: Extend my Brand
Trend: Guiding Choice
Futures: Generation Next

Market Drivers

Key points
Men’s focus on grooming over fashion
Figure 7: Male attitudes towards grooming style, July 2013
Active lifestyles of men and women
Figure 8: How often people exercise, by gender, November 2012
2013’s warmer summer has not boosted the market
Figure 9: Average temperature and total number of sunshine hours in the UK, 2004-13
Attitudes towards natural and organic products
Figure 10: Purchase of natural or organic toiletries in the last six months, November 2012
Rise in the population of children
Figure 11: Trends in the age structure of the UK population, by gender, 2008-18

Visit Report Analysis:

Who’s Innovating?

Key points
Rise of relaunches in 2013
Figure 12: New product launches in the deodorants category, % share by launch type, 2009-13
Figure 13: Products aimed at men, 2013
Own-label launches have limited appeal
Figure 14: New product launches in the deodorants category, % share, by branded vs own-label, 2009-13
Figure 15: Own-label relaunches, January-October 2013
Long-lasting remains top of claims
Figure 16: New product launches, by top 10 claims and other, 2009-13
Rise in products aimed at demographics
Figure 17: Products aimed at teens, January-October 2013
Clothes protection sees a rise
Figure 18: Interest in particular product benefits and services for improving wash results, May 2013
Unilever maintains launch activity
Figure 19: New product launches in the UK deodorant market, % share by ultimate company (top six and other), 2009-13

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