Latest Review On: Deodorants and Bodysprays UK 2014
This is a category where brand name prevails and own-label is held with scepticism. With long-lasting being the most important product attribute, consumers are more trusting of brands to deliver long-lasting protection. However, products not lasting as long as they claim to is the biggest product frustration, suggesting that using new ways to communicate product efficacy could be more effective than simply highlighting a formula to be ‘long-lasting’.
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