SBWire

Marlen International, Inc. ["Marlen"], a global manufacturer of highly engineered food processing equipment and systems, and a member of the Duravant family of operating companies, will be exhibiting Marlen, Carruthers, and Unitherm food processing equipment at PACK EXPO International at McCormick Place in Chicago, Illinois.

The Lafayette-Lexington Daughters of the American Revolution (DAR) Chapter will be hosting a rededication at 10am on September 17th, 2018 to mark the 90th year anniversary of the Missouri Madonna of the Trail monument in Lexington, Missouri. The Missouri "Madonna" is one of twelve monuments to the pioneer mothers along the National Old Trails Roads which ran through Maryland, Pennsylvania, West Virginia, Ohio, Indiana, Illinois, Missouri, Kansas, Colorado, New Mexico, Arizona and California.

As marketing specialists, we are constantly asked about strategy. Many wonder how effective word-of-mouth marketing really is and how much of their marketing plan should rely on it. “Normal or satisfied practices cannot rely on word-of-mouth marketing at all because they are not creating memorable experiences for their patients,” notes Jamie Verkamp, Partner at (e)Merge. “These practices have to spend a lot more money on advertising because their patients aren’t inspired to share their encounters with others. But practices creating buzz and memorable experiences can harness more holistic marketing approaches because they have so many loyal patients that will take their message viral very quickly.”

St. Louis Children’s Hospital is giving parents a new, helpful resource and promoting business at the same time. The health system is one of the first to debut an iPhone app for their brand. The app, Kid Care, tells parents what injuries are emergency room worthy and which can be treated at home. It even gives remedies, doses and hospital contact information.

We’re accustomed to hearing hospitals brag about having the best medical results, the latest technology or the newest facilities. Now, hundreds of U.S. hospitals are boasting about patient experience.

To say that the American healthcare industry is in flux is a gigantic understatement. The changes that are both upon us and impending are countless, ranging from the electronic record transition to the political overhaul. In a time of uncertainty, it can be helpful to focus on that which we do have control over. No matter how many adaptations we have to make, we can strive to ensure patients do not feel the stress of the behind-the-scenes mayhem. We can also work toward not just maintaining, but improving the patient experience.

Appearances aren’t everything, but they do account for much of a first impression. As people increasingly search for healthcare on the internet, your web presence and the image it projects for your practice become a vital part of your identity. Still, we see a horrifying number of health networks and private practices with archaic, unsightly websites.

Award-Winning GoldKey Integrates with KryptoVault to Deliver Unparalleled Security for Cloud Storage

GoldKey Unveils Integrated Multi-Factor Authentication for Securing Windows 7 User Account Log-in

GoldKey Security Corporation today announced that its USB Smart Card has passed the Microsoft Windows 7 Logo Testing. GoldKey allows users to add multi-factor authentication to Windows 7 BitLocker Drive Encryption and Windows 7 user account log-in. In addition, GoldKey’s USB Smart Card may be integrated with PKI security applications, such as Active Directory and VPN authentication.

GoldKey® PIV Token Delivers Multi-Factor Authentication for Securing Active Directory Deployments

Boston’s Beth Israel Deaconess Hospital has been publishing their quality and safety statistics for years now, letting the public see both their successes and failures. Patients can see how the hospital compares to national rates and other institutions. Though some say CEO Paul Levy has opened the hospital to bad media coverage, Levy says that any unsavory incidents that come to light are simply speed bumps on the road to something bigger and better: a system that empowers patients to make informed decisions about their healthcare and drives staff to do their best work.

Webinar series teaches healthcare providers how to connect and serve patients through social media

Local media can produce remarkable articles and videos that enhance your community reputation and web presence.

It’s the second most popular social networking site in the world, the second most popular search engine and broadcasts more than 1 billion videos a day. Why isn’t your practice on YouTube?

Medical marketing is no long targeting a passive, compliant customer, but a powerful new breed of “Mom”.

Your walls are cluttered with awards and degrees. You’ve put your life on hold to focus on your career. You toiled through undergrad, medical school, residency and years of practice. Now, just one angry, vocal patient is threatening to ruin your hard-earned reputation with an unflattering online review.

Women’s Health Associates didn’t start giving to charity for marketing purposes. The Kansas City-based women’s clinic was doing a staff fundraiser for Susan G. Komen’s Race for the Cure when an opportunity arose to involve its patients. “Our staff decorated speculums as part of an internal contest,” says WHA’s Sylvia Haverty, with a laugh. “One of the staff suggested it may be fun to display them in the waiting room and allow patients to contribute to the cause as well. People enjoyed them and thought they were quite funny.” Another opportunity came along when staff were gathering supplies for Haiti’s earth quake victims. “Someone asked if our patients might need a convenient drop off point for donations too. Why not involve them?”

Home Partners Atlanta, a metro Atlanta based residential Real Estate services provider, announced today the launching of its "Appliance Repair Kansas City MO" service marketing campaign. Home Partners Atlanta is located in Woodstock, Georgia, and manages residential real estate services entities including... Landlord2Landlord, a resident screening and rent recovery program; My Resident Portal, a multifamily community forum website; Apartment Call Centers, an office support, resident support, maintenance request and leasing assistant service; HPA Consultants, which analyzes an organization's information technology services with planning and implementation services for improved information technology storage, distribution and use; and regional Appliance Repair, a multiple, metropolitan appliance repair service for washers/dryers, refrigerators/freezers, dishwashers, ovens/stoves, as well as other major home appliances.

Last week at the RSA Conference in San Francisco, CA, GoldKey Security Corporation announced the launch of GoldKey Secure Storage, a new security technology targeting cloud computing installations. The technology provides enterprise-class encryption for user data stored in the cloud in special secure storage units called KryptoVaults®. Early evaluators consider the new solution to be more secure and much easier to set up and operate than competing technologies.

With Valentine’s Day around the corner it is all about loving the one you are with, which is a concept that many practices could put into action with very little money and a lot more effort. It was reported that 200 Healthcare Leaders were questioned about their patient experience strategy. When asked what their biggest stumbling block was, 25.4 percent of the healthcare leaders answered,” Lack of funding or budgeting priority.” Planning a patient experience strategy is important, but what many practices don't realize is they need to be thinking about a patient experience strategy that does not require an extensive budget.

Over the past year, Social Media has become a booming trend and shows no signs of going away anytime soon. As it has exploded so quickly, many are lost on the concept, while others are taking advantage of it. A number of physicians and medical practices are now recognizing Social Media as a means to connect with their patients in a personal and innovative way. Allowing patients to get involved and truly interact with their physicians is making them feel connected to their healthcare on a more personal level. Of course patients can surf the web for medical information, but utilizing their own physician or practice as a health resource and connect virtually. And, medical practices and physicians are seeing this benefit in creating loyal patients who refer friends and family members.