Boston, MA -- (SBWIRE) -- 06/26/2014 -- The difficult Portuguese economic situation led consumers to reduce their expenditure, as they remained unsure about their future in terms of job and salary security in 2013. Sales of apparel and footwear were negatively affected in different ways. There were fewer buyers, and the average spend per buyer also declined, as consumers mainly bought ?necessary? clothing, and were less tempted by impulse purchases. In addition, they chose more affordable brands. This substantial move towards value for money over the review period was also aided by larger brands establishing themselves more firmly in the market during the recession and its aftermath, since these players were able to offer the most significant discounts or lower prices to struggling consumers. This came very much at the expense of smaller independent players, which experienced further declines in 2013.
Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Portugal with research from Euromonitor's team of in-country analysts.
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The Clothing and Footwear Specialist Retailers in Portugal market research report includes:
- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the Clothing and Footwear Specialist Retailers channel in Portugal?
- Who are the leading retailers in Portugal?
- How are clothing and footwear specialists competing against the grocers?
- How is the internet affecting clothing and footwear specialists?
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