Market Report, "Apparel and Footwear Specialist Retailers in Portugal", Published
The difficult Portuguese economic situation led consumers to reduce their expenditure, as they remained unsure about their future in terms of job and salary security in 2013. Sales of apparel and footwear were negatively affected in different ways. There were fewer buyers, and the average spend per buyer also declined, as consumers mainly bought ?necessary? clothing, and were less tempted by impulse purchases. In addition, they chose more affordable brands. This substantial move towards value for money over the review...
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