Boston, MA -- (SBWIRE) -- 08/13/2014 -- Growing desire of parents to give the best to their babies coupled with increasing financial independence of working mothers helped baby and child-specific products to record further growth in 2013. Women, especially in urban cities such as Delhi, Bangalore and Mumbai, became more willing to buy higher-priced brands like Chicco. Urban consumers also continued to buy baby care products such as shampoos and baby wipes from e-tailers such as babyoye.com increasingly during the latter years of review period.

Competitive Landscape

Johnson & Johnson (India) Ltd remained the leader with a value share of 73% in 2013. This strong value share was due to the company's strong presence in baby and child-specific toiletries, which continued to be considered a necessity. Due to its long-established presence in the country, the company enjoys strong brand equity and a wide distribution network, which it built over the years. Furthermore, due to ease of availability in hypermarkets, supermarkets and department stores and heavy advertising on television and in newspapers, Johnson & Johnson's baby products continued to be in high demand.

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Industry Prospects

Internet retailing is likely to become a popular shopping channel especially amongst working parents who look for convenient shopping alternatives due to lack of time. The popularity of internet retailing will allow e-tailers including babyoye.com to expand their distribution across various tier II cities. To exploit the trend, many internet retailers including Flipkart are also likely to expand their baby care products portfolio to cater to consumers' needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in India market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in India?
- What are the major brands in India?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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