Market Report, "Baby and Child-Specific Products in India", Published
Growing desire of parents to give the best to their babies coupled with increasing financial independence of working mothers helped baby and child-specific products to record further growth in 2013. Women, especially in urban cities such as Delhi, Bangalore and Mumbai, became more willing to buy higher-priced brands like Chicco. Urban consumers also continued to buy baby care products such as shampoos and baby wipes from e-tailers such as babyoye.com increasingly during the latter years of review period.
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