Boston, MA -- (SBWIRE) -- 08/08/2012 -- The birth rate in the US continued to decline in 2011, as the 2008/2009 recession led to lower economic confidence amongst consumers. This pessimism about the future economic prospects contributed to a declining birth rate, as many Americans postponed having children until the economy improved. Consumers of all income levels were worried about their ability to spend on larger homes and day care costs after having children. Lower-income consumers who "live paycheck to paycheck" were...

Euromonitor International's Baby and Child-specific Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Baby and Child-specific Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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