Market Report, "Baby and Child-Specific Products in the US", published
The birth rate in the US continued to decline in 2011, as the 2008/2009 recession led to lower economic confidence amongst consumers. This pessimism about the future economic prospects contributed to a declining birth rate, as many Americans postponed having children until the economy improved. Consumers of all income levels were worried about their ability to spend on larger homes and day care costs after having children. Lower-income consumers who "live paycheck to paycheck" were...
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