Boston, MA -- (SBWIRE) -- 08/21/2012 -- New scents, brand refreshment and multifunctional formulations proved to be big sales drivers within body wash/shower gel in 2011. Brands introducing new products included Softsoap, Dial, Bath & Body Works, St Ives and Suave Naturals. New product launches focused on moisture and scent innovation, with fruit fragrances, cocoa butter and naturally-derived oils being common additions. New launches were complemented by innovations in packaging, with attractive flip-top containers the norm, as...

Euromonitor International's Bath and Shower in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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