Market Report, "Bath and Shower in the US", published
New scents, brand refreshment and multifunctional formulations proved to be big sales drivers within body wash/shower gel in 2011. Brands introducing new products included Softsoap, Dial, Bath & Body Works, St Ives and Suave Naturals. New product launches focused on moisture and scent innovation, with fruit fragrances, cocoa butter and naturally-derived oils being common additions. New launches were complemented by innovations in packaging, with attractive flip-top containers the norm, as...
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