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Market Report, "Depilatories in Kenya", Published

Recently published research from Euromonitor International, "Depilatories in Kenya", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 08/05/2014 -- Procter & Gamble launched a new brand of Gillette male and female razors and blades during 2013 in Kenya. The brand known as Fusion, is meant to compete with the Mach 3 brand, positioning itself as a product that gives a smoother, cleaner shave with less skin irritation. The product has positioned itself as a premium brand due to its pricing as compared to the Mach 3, which is a mass product. Procter & Gamble's five-bladed Fusion product was launched in October 2013.

Competitive Landscape

Reckitt Benckiser continued to lead depilatories with a value share of 18% in 2013. Its Veet brand remained the number one hair remover/bleach brand due to its long-standing presence in the market. A strong distribution network also had a great impact on the category. Procter & Gamble led women's razors and blades due to its frequent advertising maintaining a top-of-mind awareness among the target market.

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Industry Prospects

The growth rate of depilatories over the forecast period will be threatened by availability of cheap razor blades in the local market, which have a wide distribution network through small retail outlets that are prevalent in the residential areas of both rural and urban areas. In addition, many consumers in rural areas remain unaware of depilatories, their use and product variants.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Depilatories in Kenya?
- What are the major brands in Kenya?
- What is the most prevalent format in hair removal products?
- What are the key product development trends in razors and blades?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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