Market Report, "Depilatories in Kenya", Published
Procter & Gamble launched a new brand of Gillette male and female razors and blades during 2013 in Kenya. The brand known as Fusion, is meant to compete with the Mach 3 brand, positioning itself as a product that gives a smoother, cleaner shave with less skin irritation. The product has positioned itself as a premium brand due to its pricing as compared to the Mach 3, which is a mass product. Procter & Gamble's five-bladed Fusion product was launched...
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