Boston, MA -- (SBWIRE) -- 10/20/2014 -- The trend towards personal appearance, coupled with Portugal?s seaside location and declining disposable incomes, continued to benefit depilatories in 2013; primarily hair removers/bleaches and women?s razors and blades. The Portuguese population regularly goes to the beach for the day, and looks are an important factor in people?s lives; hence the success of such products. Interestingly, the effect of consumers? desire to maintain a youthful appearance was strong enough to withstand the opposing economic environment, which pushed Portuguese consumers to cut back on superfluous expenditure. The growing demand of Portuguese consumers for cheaper ways to maintain their beauty regimes led to a general movement away from the use of beauty salons for professional depilation techniques during the review period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Portugal market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Depilatories in Portugal?
- What are the major brands in Portugal?
- What is the most prevalent format in hair removal products?
- What are the key product development trends in razors and blades?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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