Market Report, "Depilatories in Portugal", Published
The trend towards personal appearance, coupled with Portugal?s seaside location and declining disposable incomes, continued to benefit depilatories in 2013; primarily hair removers/bleaches and women?s razors and blades. The Portuguese population regularly goes to the beach for the day, and looks are an important factor in people?s lives; hence the success of such products. Interestingly, the effect of consumers? desire to maintain a youthful appearance was strong enough to withstand the opposing economic environment, which pushed Portuguese consumers to cut...
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