Fast Market Research recommends "Dog Food in Ireland" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 10/07/2014 -- Based on provisional 2014 estimates, dog food is likely to register 2% growth in value terms with sales estimated at ?83 million. With mixed economic fortunes being predicted for the year, consumers can be divided into two groups, those who have cut back completely and only have the budget for economy brands and those who are not willing to compromise on their dog's nutritional needs and continue to opt for the highest quality products.
Mars continued to lead brand sales of dog food in 2013 with a 44% retail value share. While its sales remained strong and it continued to lead with the success of its Pedigree brand, sales were down by over two percentage points on 2012. This was likely due to consumers switching to economy and premium brands with mid-priced brands losing out slightly. However, the Pedigree brand is well trusted and is still considered to be the top of all mid-priced range products. The company continued to work on its branding through promotional campaigns, such as the Pedigree Adoption Drive, which encourages the rehoming of abandoned pets.
View Full Report Details and Table of Contents
A value CAGR of less than 1% at constant 2014 prices is expected for dog food over the forecast period to reach ?84 million by 2019. Volume sales will continue to post better performance with a CAGR of 2% likely over the period. Value for money will be a key consideration for most consumers.
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Ireland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Ireland?
- What are the major brands in Ireland?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Dog Food in Canada
- Dog Food in Australia
- Dog Food in France
- Dog Food in Belgium
- Dog Food in Venezuela
- Dog Food in Chile
- Dog Food in Israel
- Dog Food in Austria
- Dog Food in the US
- Dog Food in China