Market Report, "Dog Food in Ireland", Published
Based on provisional 2014 estimates, dog food is likely to register 2% growth in value terms with sales estimated at ?83 million. With mixed economic fortunes being predicted for the year, consumers can be divided into two groups, those who have cut back completely and only have the budget for economy brands and those who are not willing to compromise on their dog's nutritional needs and continue to opt for the highest quality products.
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