Boston, MA -- (SBWIRE) -- 11/27/2013 -- The unstable economic climate and the great recession continued to affect consumer attitudes in Greece, driving them to become more price-sensitive and look for ways to save money. With fast food being a channel where footfall is driven mostly by spontaneous purchases and with relatively low average price ranges, fast food was expected to be less challenged by the considerable drop in consumer spending on foodservice. Notably, however, the channel was already suffering the effects of declining...

Euromonitor International's Fast Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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