Market Report, "Fast Food in Greece", Published
The unstable economic climate and the great recession continued to affect consumer attitudes in Greece, driving them to become more price-sensitive and look for ways to save money. With fast food being a channel where footfall is driven mostly by spontaneous purchases and with relatively low average price ranges, fast food was expected to be less challenged by the considerable drop in consumer spending on foodservice. Notably, however, the channel was already suffering the effects of declining...
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