Boston, MA -- (SBWIRE) -- 08/08/2014 -- Overall fragrances could achieve a good performance in 2013. Such products enjoyed consumers' demand as they are considered an affordable luxury. Cultural habits in Morocco led consumers to purchase fragrances as they tend to do so on a daily basis. In the context of the review period, the 2013 growth was faster. This was due to wider product availability across the country, confirming the trend to purchase mass market fragrances. As a result, fragrances was able to record value growth in 2013.

Competitive Landscape

The fragmented competitive landscape within fragrances is explained by the leading position of mass fragrances. Direct sellers therefore led the industry thanks to a higher household penetration rate by reaching customers in smaller towns. Oriflame ranked in first position, registering a 16% value share within fragrances while Avon Beauty Products, in second place, held a 13% value share in 2013. Both have value shares of 21% and 16% within mass fragrances, respectively, hence first and second rankings during the year.

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Industry Prospects

Overall fragrances is still likely to register a steady increase in value sales at constant 2013 prices in Morocco over the forecast period. Nonetheless, the predicted value growth should be lower than the review period. Price competition should therefore impact the forecast period value growth as price promotions will be implemented in order to maintain consumer demand. As a result, premium fragrances should register higher value growth than mass fragrances, hence an overall CAGR at 6% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Morocco?
- What are the major brands in Morocco?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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