Market Report, "Fragrances in Morocco", Published
Overall fragrances could achieve a good performance in 2013. Such products enjoyed consumers' demand as they are considered an affordable luxury. Cultural habits in Morocco led consumers to purchase fragrances as they tend to do so on a daily basis. In the context of the review period, the 2013 growth was faster. This was due to wider product availability across the country, confirming the trend to purchase mass market fragrances. As a result, fragrances was able to record value growth...
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