Boston, MA -- (SBWIRE) -- 11/10/2012 -- Attitudes to gardening vary considerably across the different income groups in South Africa. Low-income consumers are most likely to garden for sustenance, particularly in rural areas, with households using home-grown fruit and vegetables to augment their grocery purchases. Mid- and high-income consumers meanwhile tend to garden mainly for aesthetic purposes, particularly in urban areas. For these consumers, a well-tended garden is often viewed as essential glimpse of nature in busy cities,...

Euromonitor International's Gardening in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

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Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Gardening market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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