Market Report, "Gardening in South Africa", Published
Attitudes to gardening vary considerably across the different income groups in South Africa. Low-income consumers are most likely to garden for sustenance, particularly in rural areas, with households using home-grown fruit and vegetables to augment their grocery purchases. Mid- and high-income consumers meanwhile tend to garden mainly for aesthetic purposes, particularly in urban areas. For these consumers, a well-tended garden is often viewed as essential glimpse of nature in busy cities,...
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