Boston, MA -- (SBWIRE) -- 11/05/2013 -- The increasing importance of personal appearance among Austrians is triggering greater demand for hair care products. With more and more working people in Austria, both males and females, a pleasing appearance is becoming a must and healthy and beautiful hair is considered to be one of the most important factors in this regard. Hair care was also influenced by the trend towards value-added products, which is triggered by both consumer demand and manufacturers' efforts to introduce innovations...

Euromonitor International's Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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