Market Report, "Hair Care in Austria", Published
The increasing importance of personal appearance among Austrians is triggering greater demand for hair care products. With more and more working people in Austria, both males and females, a pleasing appearance is becoming a must and healthy and beautiful hair is considered to be one of the most important factors in this regard. Hair care was also influenced by the trend towards value-added products, which is triggered by both consumer demand and manufacturers' efforts to introduce innovations...
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