Boston, MA -- (SBWIRE) -- 08/13/2012 -- Hair care saw a decent performance in 2011, growing by 2% in current value terms to reach EUR2.2 billion. The category profited from the high attention that Germans pay to styling and colouring their hair. The increase in disposable incomes that many consumers saw in 2011 eased their hesitation to buy high priced brands. However, this positive development was restrained by increased demand for bigger formats. This trend shows that a large number of consumers have not profited from the economic...
Euromonitor International's Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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