Market Report, "Hair Care in Germany", Published
Hair care saw a decent performance in 2011, growing by 2% in current value terms to reach EUR2.2 billion. The category profited from the high attention that Germans pay to styling and colouring their hair. The increase in disposable incomes that many consumers saw in 2011 eased their hesitation to buy high priced brands. However, this positive development was restrained by increased demand for bigger formats. This trend shows that a large number of consumers have not profited from the...
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