Boston, MA -- (SBWIRE) -- 09/19/2013 -- Hair care continued to see robust growth in 2012, with current value sales increasing by 6%. Manufacturers continued to launch strategies in order to stimulate demand. In 2012, players in hair care were the highest spenders on television advertising. In a category in which consumers base their purchasing decisions on the popularity of brands, regular promotional campaigns were a key factor for success. Manufacturers also remained very aggressive in pushing variants which offered value for money...

Euromonitor International's Hair Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Reasons to Get This Report

- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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