Market Report, "Hair Care in the Philippines", Published
Hair care continued to see robust growth in 2012, with current value sales increasing by 6%. Manufacturers continued to launch strategies in order to stimulate demand. In 2012, players in hair care were the highest spenders on television advertising. In a category in which consumers base their purchasing decisions on the popularity of brands, regular promotional campaigns were a key factor for success. Manufacturers also remained very aggressive in pushing variants which offered value for money...
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