Boston, MA -- (SBWIRE) -- 08/08/2014 -- Home care is a quite mature category in Mexico given the already high penetration of these products in most households and the fact that consumers spend less time at home, reducing the need for frequent cleaning habits. Unit volume of home care packaging grew by only 2% in 2012 to reach 2.7 billion units. In order to add more dynamism to this industry, towards the end of the review period, new pack types and closures were observed within some categories such as fabric softeners, spot and stain removers, multi-purpose cleaners and bleach. For example, in order to provide a better match with product aromatic claims, leading brands of fabric softeners such as Downy and Suavitel saw the modification of their closures in their traditional HDPE bottles to turn them into flower-shaped ones, providing a more sophisticated and modern image that appeals to housewives who wish to attain the best results in their laundry tasks. Trade sources indicated that manufacturers of fabric softeners and liquid detergents have undergone significant investments in order to produce brightly coloured HDPE bottles that were not observed in the market some years ago. As a result of this, walking along the laundry care aisles in supermarkets has turned into a more pleasant experience for consumers.

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Industry Prospects

Over the forecast period the population and the number of households are expected to grow at CAGRs of 1% and slightly over 2%, respectively. This will largely dictate the performance of staple items such as home care products, which is a very mature industry and which is heavily affected by these macro indicators. The demand for home care products will remain at quite stable and modest growth rates over the forecast period and this will have a direct impact on the pack types used in this industry. Home care packaging is expected to record a CAGR of almost 3% over the forecast period to reach 3.1 billion units in 2016.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care Packaging industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Care Packaging in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What are the major food pack types and how are they performing in Mexico?
- How are consumption trends impacting the food packaging landscape?
- What have been the key trends seen in new packaging developments?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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