Market Report, "Home Care Packaging in Mexico", Published
Home care is a quite mature category in Mexico given the already high penetration of these products in most households and the fact that consumers spend less time at home, reducing the need for frequent cleaning habits. Unit volume of home care packaging grew by only 2% in 2012 to reach 2.7 billion units. In order to add more dynamism to this industry, towards the end of the review period, new pack types and closures were observed within some categories...
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