Boston, MA -- (SBWIRE) -- 01/16/2013 -- Men's grooming recorded impressive growth of 11% current value sales in 2011. The increasing sophistication of upper- and middle-income consumers, spurred on by rising income, saw them trade-up to higher-quality and safer, more hygienic methods of grooming. Producers also helped to boost growth by improving their distribution networks. They looked to new channels of distribution outside traditional formats to exploit the growth potential of men's grooming.

Euromonitor International's Men's Grooming in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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