Market Report, "Men's Grooming in Nigeria", Published
Men's grooming recorded impressive growth of 11% current value sales in 2011. The increasing sophistication of upper- and middle-income consumers, spurred on by rising income, saw them trade-up to higher-quality and safer, more hygienic methods of grooming. Producers also helped to boost growth by improving their distribution networks. They looked to new channels of distribution outside traditional formats to exploit the growth potential of men's grooming.
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