Fast Market Research recommends "Ready Meals in Germany" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 03/31/2014 -- The horsemeat scandal in Europe, which reached Germany in early 2013, negatively affected ready meals during the early part of the year. Undeclared horsemeat in ready meals, such as canned ravioli, frozen lasagne and beef tortellini, was sold as beef to consumers. Accordingly, consumers in Germany lost their trust in ready meals products containing meat. Frozen ready meals, chilled ready meals and canned/preserved ready meals were all affected by the scandal, and volume and value sales declined...
Euromonitor International's Ready Meals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
View Full Report Details and Table of Contents
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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