Market Report, "Ready Meals in Germany", Published
The horsemeat scandal in Europe, which reached Germany in early 2013, negatively affected ready meals during the early part of the year. Undeclared horsemeat in ready meals, such as canned ravioli, frozen lasagne and beef tortellini, was sold as beef to consumers. Accordingly, consumers in Germany lost their trust in ready meals products containing meat. Frozen ready meals, chilled ready meals and canned/preserved ready meals were all affected by the scandal, and volume and value sales declined...
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