Boston, MA -- (SBWIRE) -- 04/22/2014 -- RTD coffee only arrived in the Colombian market in 2011, and its presence is limited to modern grocery channels and specialised coffee shops such as Juan Valdez. Until 2012, the market only consisted of offerings from Alpina Productos Alimenticios SA, which were considered premium products. In 2012, Colcafe launched Colcafe Cafe Helado (iced coffee), which is a more affordable product orientated towards mass consumption. That will have an impact on the category's growth, but it is still very...

Euromonitor International's RTD Coffee in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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