Market Report, "RTD Coffee in Colombia", Published
RTD coffee only arrived in the Colombian market in 2011, and its presence is limited to modern grocery channels and specialised coffee shops such as Juan Valdez. Until 2012, the market only consisted of offerings from Alpina Productos Alimenticios SA, which were considered premium products. In 2012, Colcafe launched Colcafe Cafe Helado (iced coffee), which is a more affordable product orientated towards mass consumption. That will have an impact on the category's growth, but it is still very...
View full press release