Boston, MA -- (SBWIRE) -- 08/11/2014 -- Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migrated from hot drinks to soft drinks. The migration was especially prominent in tea, as more consumers considered it tiresome to brew tea from loose tea and sought more convenient options such as tea bags and instant tea. This trend impacted RTD tea category, total volume sales of which grew by 1% in 2013.

Competitive Landscape

Ito En maintained the leading position in RTD tea in 2013 with a 28% share in total volume terms. The company's flagship brand Oi Ocha remained the leading brand, accounting for a 17% share of sales. Oi Ocha increased its sales thanks to the successful launch of Oi Ocha Zokkon, which offers deep and full flavour similar to tea brewed in a teapot. The company's Kenko Mineral Mugi Cha also increased its sales, benefiting from the growing popularity of caffeine-free beverages.

View Full Report Details and Table of Contents

Industry Prospects

RTD tea is estimated to register a total volume CAGR of less than 1% over the forecast period. More consumers are likely to migrate from hot tea to RTD tea due to their preference for convenience. Manufacturers are expected to keep launching innovative RTD green tea and FOSHU RTD tea competitively, stimulating consumer needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Japan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTD Tea in Japan?
- What are the major brands in Japan?
- What flavors of RTD Tea, like green tea, are the most popular in Japan?
- Who is the consumer profile of RTD tea drinkers in Japan?
- What are the key on-trade market trends for RTD Tea sales and how these are changing?
- What is the key on-trade distribution channel for Japan?
- Are fountain sales available for RTD Tea in Japan?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Beverages research reports at Fast Market Research

You may also be interested in these related reports:

- Iced/RTD Tea Drinks Market in MENA to 2019: Market Guide
- Iced/RTD Tea Drinks Market in Latin America to 2019: Market Guide
- Iced/RTD Tea Drinks Market in Asia to 2019: Market Guide
- Iced/RTD Tea Drinks Market in West Europe to 2019: Market Guide
- Iced/RTD Tea Drinks Market in East Europe to 2019: Market Guide
- RTD Tea in China
- Global Iced/RTD Tea Drinks Report 2013
- RTD Tea in the US
- RTD Tea in Vietnam
- RTD Tea in Indonesia