Market Report, "RTD Tea in Japan", Published
Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migrated from hot drinks to soft drinks. The migration was especially prominent in tea, as more consumers considered it tiresome to brew tea from loose tea and sought more convenient options such as tea bags and instant tea. This trend impacted RTD tea category, total volume sales of which grew by...
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