Boston, MA -- (SBWIRE) -- 09/10/2013 -- RTDs/high-strength premixes was under-developed in China, with low volume sales and a limited range of products, with only spirit-based RTDs enjoying considerable sales scale in China. All of the other categories, such as high-strength premixes and malt- and wine-based RTDs, remained negligible in 2012. A late entry into China, low product awareness, a less wide product presence and the dominant positions of other alcoholic drinks, may be the major reasons behind the low volume sales.

Euromonitor International's RTDs/High-Strength Premixes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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