Boston, MA -- (SBWIRE) -- 09/10/2013 -- Initially, low prices were a key driver of growth for RTDs/high-strength premixes, which targeted young consumers with lower incomes for whom these products represented an alternative to economy brands of beer. Many brands of RTDs/high-strength premixes still compete on price. However, persistent violence in many areas of the country resulted in increased drinking at home over the review period, for which RTDs/high-strength premixes are quite convenient given their packaging, widespread...

Euromonitor International's RTDs/High-Strength Premixes in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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